Mentor From Industry Professionals 

• Associate IT Product Manager (E-commerce) at ParagonCorp,
• Associate Product Manager at Finku

Kurikulum

Modul 1 Exploring the World of Product Management: Roles, Tools, and Career Pathways

• Product Management ini General
• Career Prospect of Product Manager
• Tools in Product Manager
• Gap & Fear in Product Management
• QnA

Modul 2 Next Level Product Management: Life Cycle of Product Development

• Introduction Product Manager
• Key Communication for PM
• Product Manager Required Skills
• Essential Skills
• Advance Skills
• Next Level Skills
• Future of Product Management
• Product Development Lifecycle
• QnA

Modul 3 Understand Customer Problem, User Persona, Customer Journey Mapping

• Customer Development Process
• Three Tiers of Noncustomers
• User Persona
• Customer Journey Mapping

Modul 4 User Flow and User Journey Mapping

• Introduction & User Journey Mapping
• User Flow Product Manager
• Demonstration Product Manage
• Conclusion Product Manager

Modul 5 Prioritization & Validation in Product Development Process

• Prioritization in Product Management
• Steps to Set Prioritization Frameworks for Product Management
• Hands On

Modul 6 Define User: User Research

• Overview Product Manager
• Introduction User Research Product Manager
• Research Method Survey Product Manager
• In Dept Interview Product Manager
• Observation Product Manager
• Usability Testing Product Manager
• A/B Testing Product Manager
• Process In User Research Product Manager
• Incorporating User Research To Product Development Product Manager
• OnA

Modul 7 Market Research: Understanding Market Dynamics

• What is Market Research?
• Understanding Competitor Landscape
• Knowing about Segmentation, Targeting, and Positioning (STP)
• S.W.O.T: Strengths, Weaknesses, Opportunities, and Threats
• OnA

Modul 8 Understanding OKRs: Defining and Achieving Objectives and Key Results

• Product Metrics & OKR for Product Manager
• The Metrics Types (North Star, Driver, Guardrail)
• Product Metrics Framework (AARRR, HEART, GAME)
• Defining Product Roadmap
• Clarify Product Vision

Modul 9 Product MVP: The Concept of Minimum Viable Product

• Introduction to a Minimum Viable Product (MVP)
• How to Build MVP

Modul 10 Maximizing Product Market Fit - Assessment & Research

• Overview
• Product Market Fit (PMF) Concepts
• Achieving PMF
• Maximizing Product Market Fit

Modul 11 SDLC: Understanding The Software Development Life Cycle

• Introduction to SDLC
• Agile, Waterfall, and Kanban Methodology
• Inside Scrum: Introduction to Scrum, Scrum Event, Scrum Artifact, Role in Scrum, & Backlog Grooming
• QnA

Modul 12 Undestanding The Role of Product Testing in Product Management

• Understanding the Role of Product Testing in Product Management
• Usability Testing in Detail
• Tahapan Testing: Planning The Test, Facilitate The Test, & After The Test

Modul 13 The Essentials of PRD: Defining Product Requirements Effectively

• Introduction to PRD
• What is PRD
• Components of PRD
• Process of Writing PRD
• How to Write PRD
• Epic vs Story
• User Story (As a..., I want to..., So that...)
• Acceptance Criteria
• Case Study
• Tips Writing PRD
• PRD vs BRD

Modul 14 Stakeholder Management Essentials: Strategies for Success

• Introduction, Understanding The Stakeholders
• Processes Involved in Stakeholder Management
• Power/Interest Grid
• Processes Involved in Stakeholder Management (cotd.)
• Difference Between Internal & External Stakeholders
• Tools for Stakeholder Management
• Best Practice
• Effective Storytelling and Presentation for Stakeholders

Modul 15 Monetization: Understand BMC, CLV, and CAC

• Monetizatio
• Business Model Canvas
• CLV & CAC
• Monthly Recurring Revenue
• QnA